January 16, 2009
Dear ProVision Network Member,
We would like to commend your participation with the ProVision Network to bring increased savings on the costs associated with your practice. At Miller Public Relations, we understand the importance of maintaining tight budgetary standards, both internally and in your external marketing. Such diligence and fiscal attentiveness is vital to the success of your practice, especially in these uncertain economic times.
Based on our many years of experience working with the top ophthalmology practices in the country, Miller Public Relations has been selected to partner with the ProVision Network to help you maximize your marketing dollars, just as the ProVision Network allows you to optimize your internal expenditures.
Because of our relationship with the ProVision Network, we are extending a special, limited-time offer to its ophthalmic practice members. Allow us to create a comprehensive advertising and public relations campaign for you and, as a new exclusive client, you will receive a substantially discounted rate for your first six months of client services.
Miller Public Relations is a full-service advertising agency and public relations firm based in the Dallas/Fort Worth, Texas area. We have an excellent reputation and strive to be the best in our field. You can expect us to dramatically raise your visibility and convert a greater number of leads to results.
With this offer, you will receive 50 percent off our normal fee of $4,000 for your first onsite visit. At that time I will review your internal patient care and external marketing programs, discuss your business goals and identify ways we can help you achieve them.
You will also have an opportunity to save 50 percent off our normal $1,500 fee for a detailed advertising and public relations plan. This proposal will include in-depth research of your market, an evaluation of the media outlets in your area and our recommendations for specific media expenditures.
Why should you consider working with us? We operate as an extension of your practice. That means we take a personal, vested interest in your success. We provide concierge-style service to you, our client, and we’ll show you how to extend that same service to your patients. We are available to you daily from 7 a.m. - 7 p.m. CST, Monday through Thursday, and 7 a.m. - 5 p.m. CST Friday. A dedicated account manager will oversee your projects and serve as the point person between your practice and our team.
Unlike most agencies, Miller Public Relations does not bill clients based on commissions from the media buys we place for you. We bill our clients based only on the actual hours we spend working on your account. This is the most straightforward and honest way to conduct business as an agency.
As part of our initial offer to you, we are charging a $100 hour promotional rate rather than our normal $125 per hour fee. We believe our prices are competitive, although we realize that we are not the least expensive agency in town. We know you understand our philosophy: "You get what you pay for."
We are excited to begin working with you and look forward to laying the groundwork to take your practice to the next level. This unique introductory package with lower-than-usual rates was designed to help you get started. I look forward to speaking with you directly to learn more about your practice and how we can support your goals for 2009. Please feel free to contact me at any time for more information.
Respectfully,
President, Miller Public Relations
